Transform Your Dealership Performance
Expert consulting for powersports and dealership success
Transform Your Dealership Performance
Expert consulting for powersports and dealership success
About Adonis Boy, Inc
About Adonis Boy, Inc
Adonis Boy, Inc. is a consulting firm led by Craig Collins, a nationally recognized turnaround executive specializing in Harley-Davidson and powersports dealership performance. With over two decades of operational leadership across multi-store platforms, Craig brings a proven track record of transforming underperforming dealerships into high-margin, top-tier enterprises.
Craig’s background spans every dimension of dealership operations, from launching multi‑million‑dollar custom brands to leading $250M+ multi‑store groups. His expertise includes P&L optimization, CRM integration, inventory strategy, team development, and brand elevation. His work has attracted national media attention, including the development of a TV series sizzle reel for Fury Customs, and his builds have earned national recognition and have been featured at SEMA.
Our Expertise
Adonis Boy, Inc. offers hands-on consulting services tailored to the unique challenges of powersports retail. Whether you're a single-store operator seeking profitability or a multi-location group aiming for scalable excellence, Craig delivers measurable results through strategic planning, operational refinement, and leadership development.
Core Services:
• Dealership Turnaround & Growth Strategy
• Multi-Store Operational Oversight
• CRM & Sales Process Optimization
• Inventory & Financial Structuring
• Brand Development & Market Expansion
• Custom Build Profitability Consulting
• Event Activation & Community Engagement
• Strategic Partnerships & Equity Positioning
With deep relationships across HDMC, HDFS, and the powersports ecosystem, Adonis Boy, Inc. is your partner in building resilient, high-performing dealerships that stand out in a competitive market.
Mission Statement
Adonis Boy, Inc. exists to elevate organizations through decisive leadership, operational clarity, and strategic execution. We partner with owners and investors to stabilize performance, unlock growth, and build teams capable of sustaining excellence long after the engagement ends. Our mission is to deliver measurable results, strengthen culture, and create momentum that transforms businesses into high‑performing, future‑ready enterprises.